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2021 Annual Report

A Message from the CEO

Dear Friends,

Despite the ongoing challenges of the pandemic, we have so much to be proud of this year: Our dedicated employees helped law enforcement recover 28,872 missing children and handled a record number of reports of suspected child sexual exploitation – more than 29 million – to our CyberTipline. They engaged the public like never before on social media and helped families navigate dangers on the internet as their children spent significantly more time online.

The pandemic restrictions did not deter our non-profit organization from fulfilling its mission to help find missing children, reduce child sexual exploitation and prevent child victimization. In fact, we helped more children and families this year than at any time in our 37-year history. In addition, we’ve launched new initiatives to help underserved communities, including child sex trafficking survivors and children in Native, Indigenous and Tribal communities.

Our CyberTipline, the designated place in the U.S. to report suspected child sexual exploitation, surpassed a daunting new milestone this year: 100 million reports, nearly all related to images and videos of children being sexually abused that are circulating on the internet around the world. With help from our technology partners, however, we’ve made enormous strides helping law enforcement disrupt the distribution of these images and videos and recover the children in them and stop the abuse.

With the surge in screen times, we’ve seen a dramatic increase in reports of online enticement of children – from 19,174 before Covid-19 restrictions were implemented to 44,155 this year. In response, we’ve stepped up our prevention efforts, educating parents about online predators who try to entice children for abuse, including sexually explicit photos or to meet for sexual purposes. We launched our second season of “Into the Cloud,” our popular animated NetSmartz series which provides important internet safety information in an age-appropriate and entertaining manner. It’s already reached 3.6 million students and families.

With our ever-expanding online presence, our overall reach this year across social media was more than 80 million people. We have nearly 1.9 million followers across our platforms on Facebook, Twitter, Instagram, LinkedIn and TikTok. We’ve harnessed the power of social media to help find missing children, raise money and inform the public about our issues and free resources through our videos, missing posters and blogs.

I’d like to personally thank the many individuals, corporations, foundations and other donors who chose to invest in us this year, contributing more than $8.4 million for the children and families we serve. Despite economic uncertainty, this has been an outstanding year for philanthropy, with fundraising surpassing our goals.

We simply could not do all that we do without your financial support, including your help with our signature fundraising events, Hope Live and Miles for Hope.

On a personal note, I’ve had the privilege of leading this non-profit organization for more than six years, and I notified the Board of Directors that I’d be stepping down in spring 2022. I can’t overstate what an honor it’s been to serve this great organization and witness the impact our dedicated employees have every single day on the lives of children in this country and around the world. They could not do all that they do without your generous support.

 

Regards,

John F. Clark, President and CEO

The National Center for Missing & Exploited Children

OUR MISSION

Find Missing Children

Assisted in

27,733

missing children cases

Created age progressions for

257

long-term of missing children

Deployed Team Adam in

34

critical missing child cases

Reduce Exploitation

Analyzed 

29.3 million

reports of suspected child sexual exploitation made to our CyberTipline

Responded to more than

17,200

reports regarding possible child sex trafficking

Assisted with more than

22,170

requests to locate
non-compliant
sex offenders

Prevent Victimization

Helped

5,127

families through our peer-support program, Team HOPE

Reached more than

3.8 million

kids with online safety messages through NetSmartz

Provided

13,182

trainings to law enforcement and other professionals.

Financials

Year ended December 31, 2021 Without Donor Restrictions With Donor Restrictions Total
Revenue and Other Support      
Government contracts and grants $41,863,909 $ — $41,863,909
Contributions 14,734,928 1,817,173 16,552,101
Special events, net of direct benefit costs of $1,207,085 1,136,200 1,136,200
Investment gain 3,716,222 3,716,222
Other income 107,224 5,022 112,246
Net assets released from restrictions:
   Satisfaction of program restrictions 927,035 (927,035)
   Satisfaction of time restrictions 1,114,234 (1,114,234)
Total Revenue and Support 63,599,752 (219,074) 63,380,678
Operating Expenses      
Program services:      
   Community outreach 5,756,123 5,756,123
   Missing child case management 13,714,710 13,714,710
   Information and case analysis 14,667,404 14,667,404
   Training 978,285 978,285
   Exploited child case management 15,425,751 15,425,751
Total Program Services 50,542,273 50,542,273
Supporting Services:      
   Management and general 847,748 847,748
   Fundraising 3,368,690 3,368,690
Total Supporting Services 4,216,438 4,216,438
Total Operating Expenses 54,758,711 54,758,711
Change in Net Assets  8,841,041 (219,074) 8,621,967
Non-Operating Expense      
   Change in post employment benefit liability 295,032 295,032
Total Change in Net Assets 9,136,073 (219,074) 8,916,999
Net Assets, beginning of year 51,984,701 3,708,732 55,693,433
Net Assets, end of year $61,120,774 $3,489,658 $64,610,432

Donors

Learn about NCMEC's donor privacy policy.

Our donors come from all walks of life, but they all have two things in common – they feel inspired to help protect children and they believe in NCMEC’s ability to make a difference in children’s lives.

CORPORATE

$1,000,000+

Meta

Old Navy

 

$500,000 – $999,999

TikTok

 

$250,000 – $499,999

Apple

Google

Intel Corporation

Kohl's

Microsoft Corporation

 

$100,000 – $249,999

Entertainment Software Assocation

LexisNexis

National Crime Agency

Olympic House

Pedal The Pacific

The Pokémon Company, International

Q5id

Ring

Verizon

Yubo

 

$50,000 – $99,999

Airbnb

Cellebrite

Cyan Forensics

Lifetouch/Shutterfly

Match Group

Griffeye

Securitas Security Services USA

Valassis Communications

Zoom

$10,000 - $49,999

Bark Technologies

BDS Connected Solutions

Bulkley Dunton

Charter Communications

Concord Pools

Federal Strategies

GeoComply

Godlan

Honeywell Hometown Solutions

IBC Laredo

Kx Advisors

L Brands

Multi Media

Ohio Office of the Attorney General

Redner’s Markets

Sullivan Roofing, Inc.

Total Defense

 

$5,000 - $9,999

Atmos Energy Corporation

CHRISTUS Health

CompTIA Member Services

First Source Federal Credit Union

Fortalice

JBS Asset Management

LegitScript

McGee Company

NYS Correctional Officers & Police Benevolent Association

Public Interest Registry

Resolute Forest Products

Sullivan Contracting

IN-KIND GIFTS

$1,000,000+

Adobe Systems

Meta

Palantir Technologies

Verizon Media

 

$250,000 – $999,999

CARFAX

Maxmind

$100,000 – $249,999

Jones Day

LexisNexis

Tellfinder Alliance

Thomson Reuters

Vigilant Solutions

 

$50,000 – $99,999

Appriss

Marinus Analytics

NeuStar

Sidley Austin LLP

 

$10,000 – $49,999

ASL Marketing

Bryan Cave Leighton Paisner LLP

CoreSphere

Logikcull

TransUnion

Twitter

 

$5,000 – $9,999

Progeny Software

FOUNDATIONS AND FAMILY FOUNDATIONS

$100,000 – $600,000

James Annenberg La Vea Charitable Foundation

The Oak Foundation

Salah Foundation

Steward Family Foundation

 

$10,000 – $99,999

Alissa R. Fleck Charitable Fund

American Endowment Foundation

L & N Andreas Foundation

Conru Foundation

Davenport-Hatch Foundation

The Hurst Family Charitable Gift Fund

Motorola Solutions Foundation

Cal Ripken, Sr. Foundation

Sunshine Foundation

The Van Metre Family Foundation

The Wollenberg Foundation

 

$5,000 - $9,999

Dorothy G. Bender Foundation

Jeffery and Patricia Davis Family Foundation

The Henry Foundation

Nathan P. Jacobs Foundation

The Curtis & Edith Munson Foundation

The Abe and Kathryn Selsky Foundation

Wilson Family Foundation

INDIVIDUALS

$100,000+

Frank and Barbara

Rechterman

Cara Rossi Living Trust

 

$50,000 – $99,999

Randall and Crystal Bateman

Marion Oberting Estate

Dorothy Winkey Estate

 

$20,000 – $49,999

Dennis and Patty DeConcini

Jason & Yvonne Lee

 

$10,000 – $19,999

Alexandre Aboud

Robert Barley

John and Luci Clark

Eric Doerr

Clint and Alice Fisher

Matthew and Terri Foosaner

Mike Gioja and Tabitha Mapstone

Vincent and Janet Giuliano

Jonathan and Lynn Grosso

Estate of Barbara Harrington

Arlene Hillerson

James and Susan Hurst

Richard Kolodziej and Holly Bayne

Don McGowan

Mark Palancia

Leonard Pfeiffer and Anna Gunnarsson

Eric and Pamela Pride

Kristi Remington

Weston Yonge

 

$5,000 – $9,999

Ben Affleck

Manus Cooney and Theresa Hatfield

Dr. Sharon Cooper

Mrs. Robert P. Crozer and Family

Nicholas Edwards

Maureen R. Frechette Estate

 

Jeremy Gavin

Myra Grauer

George Hambrecht

Donald Harrison

Dawn Harvey

Patricia Henry

Albert and Susan Howard

Sylvia Johnson

Frank Kittlinger

Eleonora Luchnick

Michael and Erin Mand

David Nieuwstraten

Jan Noppenberger

Wanda Polisseni

Lisa and Roy Rachlin

Nicholas Rauen

Mark Schupack

Arnold Shapiro and Karen MacKain

Theodore Weill

Carly Yoost

2021 Board of Directors

Board Chair
Jon Grosso
Kohl's, Inc.

Chair-Elect
Revé Walsh
Co-Founder, NCMEC

Vice-Chair
The Honorable Regina Schofield
Batelle Education


Michael Breslin**
LexisNexis Special Services, Inc.

Robbie Callaway*
FirstPIC, Inc.

Chay Carter
Filmmaker

The Honorable Barbara Comstock
Former Member of Congress

Manus Cooney*
American Continental Group

Antigone Davis**
Meta

The Honorable Dennis DeConcini*
U.S. Senator (Retired)

Torrie Dorrell**
The Pokémon Company International

Matthew Foosaner
Spectrum Enterprise

Vincent P. Giuliano
Marketing Expert

Courtney Gregoire**
Microsoft

Will Gross
Boston Police Commissioner (Retired)

The Honorable Heidi Heitkamp
Former U.S. Senator

Jennifer Huffstetler**
Intel

Sean Joyce
PwC

Richard Kolodziej*
Zenergy Advisors

Cathy Lanier
National Football League

Meghan Latcovich
The McCain Institute

Don McGowan
Bungie, Inc.

Chris Nelson**
Old Navy

John Penn II**
Adobe

Leonard Pfeiffer IV
Leonard Pfeiffer & Company

 

Karen Quintos
Child Advocate

Kristi Remington
West Front Strategies

Karen Robb
Retired Congressional Counsel & Legislative Analyst

Laurie Robinson
Professor Emeritus, George Mason University

Royleen Ross, PhD
Psychologist and Author

Steve Salem
Cal Ripken, Sr. Foundation

Robert Trono
Lockheed Martin Corporation

Emily Vacher
Meta

Kenneth Valentine
Regions Bank

John Walsh
Co-Founder, NCMEC

* Previous Board Chair

** Corporate Board Member

How You Can Help

  • Donate stocks, bonds or mutual funds

  • Sign up for our newsletter and stay up to date on the latest updates from NCMEC

  • Follow NCMEC on social media (@MissingKids) and share a poster of a missing child

  • Sign up for our NetSmartz newsletter for information about online safety education

  • Sign up for NCMEC Connect to learn more about protecting children

  • Call 1-866-411-KIDS to donate or learn more