NCMEC Branding Guidelines
This manual establishes exact guidelines for proper use of the NCMEC logo. The visual integrity of the NCMEC logo must be strictly maintained. Adherence to these guidelines will result in clear, consistent identification with the brand.
LOGO
:: Website Masthead Only
COLOR
#404041 | CMYK: 0 0 0 90
PMS Process C / U, 90%
#FDB913 | CMYK: 0 30 100 0
PMS 124 C / 7548 U
#AD1A1F | CMYK: 15 100 100 20
PMS 7623 C / 7623 U
#58595B | CMYK: 0 0 0 80
PMS Process C / U, 80%
#939598 | CMYK: 0 0 0 50
PMS Process C / U, 50%
#C7C8CA | CMYK: 0 0 0 25
PMS Process C / U, 25%
#F1F2F2 | CMYK: 0 0 0 5
PMS Process C / U, 5%
#006D90 | CMYK: 100 40 25 15
PMS 3025 C / 308 U
#008DB6 | CMYK: 100 25 20 0
PMS 7705 C / 313U
#39C2D7 | CMYK: 60 0 15 0
PMS 311 C / 311 U
#92D6E3 | CMYK: 40 0 10 0
PMS 629 C / 304 U
TYPOGRAPHY
Every Child Deserves a Safe Childhood
Every child deserves
a safe childhood.
#NeverStop
1,053 children have been successfully recovered as a direct result of the AMBER Alert program as of Dec. 31, 2020.
:: Fonts
Heading: ITC Avant Garde
Section: ITC Avant Garde
Paragraph: Avenir
URL: NCMEC.org
Print font style sample
Web
H1 Futura 45PX
H2 Futura 36PX
H3 Futura 26PX
H4 Avenir 24PX
H5 Avenir 20px
P1 Avenir 18px
P2 Avenir 13px
By the Numbers
Stats 72PX
Stats 36PX
Stats 20PX
ICONOGRAPHY
CyberTipline Branding Guidelines
LOGO
Safe to Compete Branding Guidelines
LOGO
COLOR
#404041 | CMYK: 0 0 0 90
#FDB913 | CMYK: 0 30 100 0
#008EB7 | CMYK: 100 25 20 0
#DA3F76 | CMYK: 10 90 30 0